FT-One Climber Pro VFX Product Film
A VFX product film for the FT-One Climber Pro, built from FallTech's creative brief. The film opens on a lineman climbing a pole in real footage. At key moments the action freezes, the climber gets outlined, the product pulls away from the lineman, and we go inside the engineering in CGI. FallTech supplies the live-action footage and CAD. Profanity handles the CGI, compositing, sound, and finishing.
4 features, one exploded view
Articulating Pad
Moves with the leg to spread pressure evenly on the shin, so climbs are smoother and less restrictive.
External Frame Stiffener
Reinforces the pad and spreads pressure around the calf to prevent bruising on long, frequent climbs.
Ergonomic Stirrup Design
A wider, flatter stirrup that cuts foot cramping and fatigue, with a chip ejector that keeps splinters from clogging the gaff.
Durable & Lightweight Construction
A perforated aluminum stiffener and rugged materials that cut bulk without giving up strength.
Pick your reveal
| Core Reveal | Full Brief | Extended Reveal | |
|---|---|---|---|
| Freeze-and-reveal moments | 1 | 2 + return to field | 3 + return to field |
| Four feature call-outs | ● | ● | ● |
| Long form 30–60s + short form 10–15s | ● | ● | ● |
| 16:9, 9:16, 1:1 | ● | ● | ● |
| 2800x1080 homepage hero | ● | ● | ● |
| Sound design + licensed track | ● | ● | ● |
| High-res stills | 3 | 5–6 | 6 + transparent BG renders |
| Wood-pole pedestal hero setup | – | ● | ● |
| X-ray pass of the pad mid-climb | – | – | ● |
| Build-up assembly into the hero frame | – | – | ● |
| Revision rounds per phase | 1 | 2 | 2 |
| Production window | 6 weeks | 7 weeks | 8 weeks |
Scope of work
- Treatment and style frames built from the brief and the reference films
- Shot selection from FallTech's footage, starting from low-res MP4 selects
- Storyboard and animatic placing each freeze-and-reveal moment in the edit
- CAD cleanup and prep of the FT-One Climber Pro for C4D/Redshift
- Materials for the pad, webbing, perforated aluminum stiffener, stirrup, and gaff
- Exploded-view rig covering all four features in the brief
- Cut wood-pole pedestal for the hero product setup (Options 2 and 3)
- Camera tracking and roto on the selected shots
- Freeze, outline, and pull-away transitions from the lineman into the CGI product
- Return from CGI to the live footage so the film ends back on the pole
- Four feature call-outs in FallTech's brand type, keyed to the action
- Sound design and a licensed music track, so the film plays with audio on social and web
- Long form: 30–60 sec Hero Sizzle/USP video
- Short form: 10–15 sec short message, no feature call-outs
- 16:9, 9:16, and 1:1, plus 2800x1080 for the homepage short-form hero
- High-res stills for web, social, email, blog, and print
- Review on Frame.io, final delivery via Dropbox