Mainline MTB Helmet
SMITH Optics
We collaborated with SMITH and Subjekt Object to create 3D animations for SMITH's first full-face mountain bike helmet, the Mainline MTB.
The helmet was still in development as we started the project and certain key features and designs changed throughout the process. By creating and utilizing the 3D helmet model, we were able to update the product to reflect the changes rather quickly and seamlessly.
Tools used in this project were Cinema 4D, Redshift, Houdini, and Substance Designer.
Process
Credits
Client:
SMITH
Agency:
Subject Objekt
Agency Creative Directors:
Trent Ludwig, Mike Beach
Agency Producer:
Karrie Blittersdorf
Production Company:
PRØFANITY Creative
Director & Art Director:
Mark Cernosia
Design & Animation:
Mark Cernosia
FX & Simulations:
Mark Cernosia
Lighting, Render, Compositing:
Mark Cernosia