Bluetooth Keyboard

Urban Armor Gear

We love working with the team at Urban Armor Gear. They are always innovating and creating new products for our everyday handheld devices.  To help launch their new Bluetooth Keyboard for iPad, UAG approached us to come up with creative solutions to show off the features of the keyboard.  This is a new product segment for UAG, so the animation needed to be visually arresting while informational.

When we began the project, the product was still in development and some of the messaging around the main features was changing.  Since the project had a pretty short timeline, we kept moving forward in our process and addressed any changes as they came in.  Working with the team at UAG made this process smooth as there was constant communication about changes.  This allowed us to address any modifications with enough time to render out new shots.

Tools used in this project were Cinema 4D, Redshift, Houdini and Substance Painter.

Process
8ft Drop Protection RND
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8ft Drop Protection
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Trackpad Particles
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Trackpad Particles RND
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Detachable Case
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Detachable Case RND
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Credits

Client:

Urban Armor Gear

Production Company:
PRØFANITY Creative

Director & Art Director:
Mark Cernosia

Design & Animation:
Mark Cernosia

Ben Carmeli

FX & Simulations:

Ben Carmeli

Texturing:

Mark Cernosia

Lighting, Render, Compositing:
Mark Cernosia