December 5, 2023

December 5, 2023

Natural Selection Tour

Natural Selection Tour

Natural Selection Tour

For the Natural Selection Tour (NST), understanding the terrain is just as crucial as the riders themselves. With courses set in raw, untamed backcountry, the competition needed a visually compelling way to showcase each venue’s unique features to fans, athletes, and broadcasters alike.

That’s where Profanity Creative came in. We sourced high-resolution GIS and DEM imagery to create stunning, data-accurate terrain maps that brought each course to life. These visuals became a core part of NST’s web series and competition coverage, helping audiences grasp the complexities of each location while elevating the storytelling around the event.

For the Natural Selection Tour (NST), understanding the terrain is just as crucial as the riders themselves. With courses set in raw, untamed backcountry, the competition needed a visually compelling way to showcase each venue’s unique features to fans, athletes, and broadcasters alike.

That’s where Profanity Creative came in. We sourced high-resolution GIS and DEM imagery to create stunning, data-accurate terrain maps that brought each course to life. These visuals became a core part of NST’s web series and competition coverage, helping audiences grasp the complexities of each location while elevating the storytelling around the event.

For the Natural Selection Tour (NST), understanding the terrain is just as crucial as the riders themselves. With courses set in raw, untamed backcountry, the competition needed a visually compelling way to showcase each venue’s unique features to fans, athletes, and broadcasters alike.

That’s where Profanity Creative came in. We sourced high-resolution GIS and DEM imagery to create stunning, data-accurate terrain maps that brought each course to life. These visuals became a core part of NST’s web series and competition coverage, helping audiences grasp the complexities of each location while elevating the storytelling around the event.

Year

2023

Client

Natural Selection Tour

Category

BROADCAST GRAPHICS

Product Duration

3 - 4 Weeks
Natural Selection Tour Maps
Natural Selection Tour Maps
Natural Selection Tour Maps
CONCEPT & STRATEGY
CONCEPT & STRATEGY
CONCEPT & STRATEGY

Turning Data Into Visual Storytelling

NST’s competition venues are more than just mountains—they’re uncharted battlegrounds where the world’s best riders navigate natural lines, deep snow, and unpredictable conditions. To effectively communicate each venue’s scale, features, and challenges, we had to build a visual framework that was both accurate and engaging.

  • Sourced high-resolution GIS and DEM terrain imagery, ensuring precision in elevation and landscape details.

  • Analyzed competition zones to highlight key features like cliffs, chutes, and tree lines.

  • Planned how the maps would be integrated into NST’s web series, ensuring they worked seamlessly with commentary and athlete insights.

This phase ensured we weren’t just making maps—we were crafting narratives that amplified the raw beauty and intensity of each competition zone.

PRODUCTION & DESIGN
PRODUCTION & DESIGN
PRODUCTION & DESIGN

From Raw Data to Immersive Visuals

Once we had our terrain data locked in, we shifted focus to designing maps that weren’t just functional, but cinematic.

  • Transformed raw GIS and DEM data into visually dynamic 3D landscapes, creating depth and realism.

  • Customized textures, lighting, and shading to match NST’s branding and give the maps a distinct, high-end look.

  • Designed overlays to highlight rider zones, potential lines, and hazard areas, making it easier for audiences to follow the action.


By balancing technical accuracy with artistic direction, we created maps that didn’t just explain the terrain—they made you feel like you were standing on it.

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REFINEMENT & DELIVERY
REFINEMENT & DELIVERY
REFINEMENT & DELIVERY

Making the Maps Work Across Every Medium

The final step was seamlessly integrating the maps into NST’s web series and event coverage. These maps weren’t just static graphics—they were designed to be dynamic, interactive, and adaptable across platforms.

  • Optimized maps for video production, ensuring smooth integration with motion graphics and commentary.

  • Provided high-resolution stills for social media, broadcast, and digital content, making them a key asset in the overall marketing strategy.

  • Refined details based on athlete and producer feedback, ensuring accuracy and clarity.


The final result? A groundbreaking way to showcase competition venues, giving NST’s audience a richer, more immersive viewing experience while solidifying the tour’s reputation as a leader in progressive snowboarding.

NST Map Revelstoke
NST Map Revelstoke
NST Map Revelstoke
THE TAKEAWAY
THE TAKEAWAY
THE TAKEAWAY

When it comes to showcasing complex environments, high-end CGI and motion design can completely transform how audiences experience a live event. At Profanity Creative, we specialize in turning data into dynamic visuals that don’t just inform—they captivate.


Need to bring your terrain, product, or brand to life? Let’s make something unforgettable.

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  • More Works More Works

Let'S WORK

TOGETHER

Let'S WORK

TOGETHER

Let'S WORK

TOGETHER

Let'S WORK

TOGETHER