Year
2024
Client
Timberland Pro
Category
Product Launch
Product Duration
5 Weeks
Visualizing the Workday—Through the Eyes of the Boot
To connect with Timberland Pro’s audience—hardworking professionals who spend long hours on their feet—we needed a concept that was both engaging and relatable. The solution? A day-in-the-life story, told entirely from the perspective of the boot.
To craft a compelling narrative, we:
Explored multiple creative directions before landing on a high-energy, time-driven concept that highlighted the boot’s adaptability.
Designed a storytelling structure that moved seamlessly through a full workday, from dawn to dusk, across real-world job sites.
Developed a visual approach that blended realism with stylized exaggeration—ensuring key features like the anti-fatigue technology, heat-resistant sole, and composite safety toe took center stage.
This strategic approach laid the foundation for an animation that was not only visually stunning but also reinforced the performance-driven innovation behind Timberland Pro’s boots.
Building the World of the Boot
Once the concept was locked in, we moved into production, creating a seamless, high-energy animation that showcased the boot in action across various work environments.
Cinema 4D & Redshift powered the 3D animation, allowing for intricate material detailing and realistic lighting that emphasized the boot’s rugged textures.
Time-lapse techniques simulated the passing of time, visually reinforcing the boot’s endurance throughout the workday.
Macro shots and dynamic camera movement highlighted critical product features, such as the Composite Safety Toe absorbing impact, the Anti-Fatigue Heel cushioning every step, and the Heat-Resistant Sole gripping intense worksite conditions.
Elemental effects like sparks, mud splashes, and dust interactions added layers of realism, making the environments feel authentic and tactile.
The end result was an animation that didn’t just show the Timberland Pro boot—it made viewers feel the impact of its technology in action.
Perfecting Every Frame
With the core animation in place, we entered the refinement phase to ensure the film was polished, engaging, and ready for rollout.
Sound design was layered in, featuring authentic environmental sounds—crunching gravel, the clang of metal, and the rhythmic stride of a worker—to further immerse the viewer.
Music selection was key, with a driving, industrial-inspired track reinforcing the “Real. Raw. Fast.” theme.
Final optimizations were made, ensuring smooth playback across digital platforms and marketing materials.
The animation delivered a bold, high-impact representation of the Timberland Pro boot, solidifying its place as an essential tool for professionals who demand durability and performance.
Performance footwear deserves a performance-driven showcase. By combining cutting-edge CGI with dynamic storytelling, we created an animation that captures not just the features of the Timberland Pro boot—but the feeling of wearing it through a tough, demanding workday.
If your brand needs high-end CGI to bring products to life, let’s talk.
