Year
2025
Client
The Snow League
Category
Motion Branding + Design
Product Duration
3 - 4 Weeks
Visualizing the Rules of a Game-Changer
The Snow League isn’t like other contests—it’s designed to shake up the industry. Our job was to ensure that every aspect of the competition format was explained clearly and concisely, while also matching the league’s bold, high-energy branding.
To do this, we:
Collaborated with The Snow League team to identify key concepts that needed visual support.
Defined a motion style that felt modern, high-energy, and athlete-focused.
Planned a mix of 2D and 3D graphics to keep things engaging and visually intuitive.
This strategic approach ensured that the animations would be both educational and visually exciting, keeping riders and fans engaged.
Bringing Competition Graphics to Life
With the plan locked in, we went all-in on motion design and animation, creating a seamless blend of 2D and 3D visuals to break down the competition format.
After Effects was the workhorse, handling the majority of the motion graphics.
For the Halfpipe rider drop-in explainer, we took things up a notch, leveraging Cinema 4D and Redshift’s new Toon Shader to craft a stylized, dynamic 3D sequence.
Crisp typography, bold transitions, and kinetic layouts ensured the graphics had a high-energy feel that matched the league’s branding.
The result? A fast, fluid, and visually compelling graphics package that made even the most technical competition rules simple to grasp.
Optimized for Impact
Once the animations were locked in, we fine-tuned everything for maximum clarity and engagement across multiple platforms.
Optimized graphics for web and social, ensuring smooth playback across devices.
Polished timing, pacing, and visual hierarchy to ensure key points were instantly understood.
Delivered assets ready for integration into The Snow League’s web series.
These graphics became the visual backbone of The Snow League’s official rule breakdowns, helping fans, riders, and commentators grasp the nuances of the format in seconds.
High-energy sports deserve high-impact visuals. Whether it’s explaining competition formats, enhancing broadcasts, or driving hype, animation and motion graphics are essential for modern sports storytelling.
If you’re launching an event, a league, or a brand that needs next-level visuals, we’ve got you covered.
Let’s make something that moves.
